6 Levels of Social Media Investment
Recently, I wrote that it was time for leaders to get on board with social media. Some were confused.
What did I mean?
A few people thought I was advocating for huge social media marketing budgets and ignoring the need for a return on investment (ROI). I don’t like wasting money, so I need to clarify the difference between opening an account on a social networking channel and doing full-fledged social media marketing campaigns with original content.
There are varying levels of investment.
A sliding social media investment scale starts with simply opening an account and ends when an organization is actively creating content and launching innovative social media marketing.
There is no guarantee of a proportionate return on an increasing investment. The more you invest, the higher chance that you could be wasting resources. However, the less you invest, the higher chance that you’re missing out on new opportunities. The most successful marketing leaders will find the sweet spot for their organizations.
To illustrate, here are the 6 levels as I see them, along with some examples:
Level 0) I can’t find you on Facebook, Twitter, or Linkedin
•My mom
•Columbia St. Mary’s Health System (Check out their YouTube button)
Level 1) Offering a One Way Communication Channel
•Menards
Level 2) Listening and Learning
•Biebert Studios
Level 3) Engaging
•AJ Bombers
•Facebook Association of Respiratory Therapists
•HIM Circle
•Clear Medical Agency
Level 4) Content Sharing
•The 8pm Warrior Tribe
•Real Estate Warriors
•Healthcare Bloggers
Level 5) Content Creation
•Insider Show
•Bundlepost
•Rates in Motion
How much do you need to do on Social Media before you begin wasting resources? That is the Billion Dollar question. Let me know if you come up with the answer for everyone.
What’s your take?
Have a great night,
Editor’s Note: Even thought this particular post seems to have a slant to the medical field, the reason that Aaron and The 8 PM Warrior were asked to join us here at The LIME Magazine is that they offer some great advice. When I talk with clients or prospects regarding thier marketing and branding strategie, I ALWAYS recommend that they look to resources outside of the real estate industry. Not only does this provide an outsiders view point at times, but may provide a solution that is closer to meeting your unique needs. So, don’t just jump ship when you see the occassional article or post from another industry. Look to the underlying message of the piece and take the lesson to be learned to heart. – Michael D. Harris Jr, Editor-In-Chief
