Ardynn Media Group Is Keeping REALTORS Linked To Consumer Expectations
The economy is in full-blown recovery mode. Housing Trends are looking more positive in key markets every day. Unemployment rates continue to drop and REALTORS are faced with an interesting challenge in 2012. A reversal of brand trends is taking place that has even the staunchest marketer sitting up and paying attention.
Yes technology is still on the increase. Digital media has replaced the yard sign. Potential homebuyers are using the latest toys to initiate their home search. But from a pure strategy perspective, CREATIVE yet SIMPLISTIC Brand Strategy is what REALTORS are expected to focus. Marketing spend needs to be paired down and strategically spent like never before. This isn’t recession spending, but a new way to implement the hi-tech options now available. Your time has become equal to $’s spent.
The basics of brand strategy for REALTORS still apply. You must be getting your message and listings out in front of the consumer at 500x multiple than ever before. This is thanks to Facebook, Twitter, digital collateral (Infographics), billboards, unique mediums like car wraps etc…. It is not longer expected that you must make 6 impressions to be effective and elicite a response. Now that number is 25 impressions!
Consulting is a thing of the past. No one pays for it when the milk is free wherever you turn. Creative Branding is all about thinking MILES OUTSIDE THE BOX in order to make an impression. Hollywood style listing videos are what sellers want. So the Ardynn Media Group has transitioned to a business platform of products instead of consulting based fees. Above is a sneak peak of the new product store front that launches next Tuesday. The reason the eBook is the only product shown is we want to surprise the entire industry with a new way to buy ad space and exposure. Creative Design is crucial to our success.
Step back and reevaluate your 2012 strategy and throw it out the window. Do what no one has ever done and YOU WILL GET NOTICED!
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