Ratings Of A Media Titan Takes On: Corporate Apologies
For years I have stressed, fought, kicked, screamed and fired clients for failure to create a balanced marketing strategy. When it became apparent that the Internet was here to stay, I compensated and started adding email marketing and basic website advice into the mix. Web 2.0 hit like a hurricane and I again, adapted the advice given. But at no point did I ever foresee myself encouraging a brand or REALTOR to do what I am about to suggest.
OMG, I really can’t believe that I am saying this and it is more difficult than eating crow. Arghhhhhhh, listen up because I will only say this once. I was wrong! And I apologize to all of the real estate professionals, our readers and colleagues out there that has listened to my advice over the past year. The time of a balanced marketing strategy is gone!.
There I said it, throw out your safe, balanced marketing strategy and keep it simple. Go all tech. I came to this realization after speaking with a family member late last night. Technology has moved so fast and the learning curve finally been diminished to the point that we can eliminate the tried and true pieces like yard signs with riders, door hangers and billboards. With it taking twice the number of impressions before a consumer will even consider taking that first step that may lead to a buying decision, brands simply can’t afford the marketing spend that traditional marketing mediums require.
Michael Harris-Arzon
