The Simplistic Professional Stomps All Over Real Estate Marketing
What defines you as a professional? What role does your peer group play in that definition? Does it translate to your current job description?
Welcome to a new series of articles from the team at Ardynn Publishing revolving around the act of being a “Simplistic Professional”. The idea came into being after recognizing an industry wide trend reversal where everything become simplified. From technology and marketing strategies to personal look projected by today’s real estate professional. Talk about the perfect way to start the new year, the idea seemed to hit us from every angle all at once. It was prevalent at Inman News’ Real Estate Connect NYC and coming out of REAL Trends the same week.
So I decided that we would sit back and see how things transpired for a few oaths, gauge the results and step in to fill in the holes in order to give REALTORS a complete concept to live by. As always, the first place our team looks for answers that need a general pool of professional feedback is LinkedIn. An we posed the above question with some dated, and some surprising answers.
Take a look at what some had to say defines them as a professional.
This was selected as Best Answer
I am a professional these are the things I do every day on or off the job.
A professional learns every aspect of the job. An amateur skips the learning process whenever possible.
A professional carefully discovers what is needed and wanted. An amateur assumes what others need and want.
A professional looks, speaks and dresses like a professional. An amateur is sloppy in appearance and speech.
A professional keeps his or her work area clean and orderly. An amateur has a messy, confused or dirty work area.
A professional is focused and clear-headed. An amateur is confused and distracted.
A professional does not let mistakes slide by. An amateur ignores or hides mistakes.
A professional jumps into difficult assignments. An amateur tries to get out of difficult work.
A professional completes projects as soon as possible. An amateur is surrounded by unfinished work piled on top of unfinished work.
A professional remains level-headed and optimistic. An amateur gets upset and assumes the worst.
A professional handles money and accounts very carefully. An amateur is sloppy with money or accounts.
A professional faces up to other people’s upsets and problems. An amateur avoids others’ problems.
A professional uses higher emotional tones: Enthusiasm, cheerfulness, interest, contentment. An amateur uses lower emotional tones: anger, hostility, resentment, fear, victim.
A professional persists until the objective is achieved. An amateur gives up at the first opportunity.
A professional produces more than expected. An amateur produces just enough to get by.
A professional produces a high-quality product or service. An amateur produces a medium-to-low quality product or service.
A professional earns high pay. An amateur earns low pay and feels it’s unfair.
A professional has a promising future. An amateur has an uncertain future.
from David Velasquez
I came across a definition of “professional” many years ago by Bob Johnson in a sales course, and have used it several times since. A professional is one who can always be relied upon to do the right thing in any given situation without conscious forethought or effort. I like this definition, as to me it sums up what being a professional is all about.
from Judy Hojel
A desire to learn and to grow; a willingness to listen and to participate in a team, even when my ideas are not accepted; and a passion to do my part to help communities improve their socioeconomic and cultural offerings are some of the qualities that describe me as a professional. I have several peer groups, both in the public policy world and in my visual arts world and they help me to see more than I could/would on my own. I think these qualities and ways of being translate to what I do in both professionals and, actually, being an artist and being a drafter of public policy are not all that different. Successful artists and good policy requires creativity and thinking outside the box.
from Christine Goldbeck
The ability to provide what I say I can provide to my clients…
What role does your peer group play in that definition?
In the sense that I get sub contracted out by other event planners…
Does it translate to your current job description?
Yes it does…
You are a professional when you get paid to do it.
from Lee Schlesinger
if you get paid you are a professional. if you mean acting in a ‘professional’ manner then its something which will come down to personal taste. and in that case professional is usually a euphemism for ‘like me’ and unprofessional is a euphemism for ‘not like me’
from Bruce Eberhardt
Being a professional is having ethics while delivering the promised services or products while being paid for it.
A professional conduct themselves with integrity. Wikipedia defines a professional as a person who is paid to undertake a specialised set of tasks and to complete them for a fee.
The main criteria for professional include the following:
Expert and specialized knowledge in field which one is practicing professionally.
Excellent manual/practical and literary skills in relation to profession.
High quality work in (examples): creations, products, services, presentations, consultancy, primary/other research, administrative, marketing, photography or other work endeavours.
A high standard of professional ethics, behaviour and work activities while carrying out one’s profession (as an employee, self-employed person, career, enterprise, business, company, or partnership/ associate/ colleague, etc.). The professional owes a higher duty to a client, often a privilege of confidentiality, as well as a duty not to abandon the client just because he or she may not be able to pay or remunerate the professional. Often the professional is required to put the interest of the client ahead of his own interests.
Reasonable work morale and motivation. Having interest and desire to do a job well as holding positive attitude towards the profession are important elements in attaining a high level of professionalism.
Participating for gain or livelihood in an activity or field of endeavour often engaged in by amateurs b : having a particular profession as a permanent career c : engaged in by persons receiving financial return
Appropriate treatment of relationships with colleagues. Consideration should be shown to elderly, junior or inexperienced colleagues, as well as those with special needs. An example must be set to perpetuate the attitude of one’s business without doing it harm.
A professional is an expert who is master in a specific field.
from Sahar Andrade
You are a knowledge worker and if you are paid you are professional
from Brijendra Chaudhary
Being a professional entails the interest, education and drive to excel in your chosen profession. It doesn’t matter if it’s sales, IT, or being a call center phone rep, we do what it takes to be the best we can be. And we improve our craft every day. That’s being a professional.
Those people around me know what I do and know that I do it well. I am identified for the most part by my profession and I hope exemplify the best qualities of my profession.
from Ronald Rook
There’s an interesting difference between the use of the word professional as a descriptor and in conversation. The descriptor is straightforward enough, but in conversation, I have often heard it used to kill a conversation short, as in ‘I know better, do it my way’. I generally prefer the word competent over professional as it seems both more neutral and more accurate. I’m not saying that the word professional is a wrong one per se, just that first-hand I’ve heard it used to cover or promote BS so many times that the association sticks, at least for me.
from Martin Roche
I believe that Judy’s and Martin’s answers go in the same direction, being the use of the word “competent” very adequate here. A person is not a professional not only because of the fact that they are paid, but also because they are competent to solve specific problems.
And the peer group plays a crucial role when it comes to motivation. Actually there are at least 2 motivational aspects within a copany’s staff: competition and shared knowledge. In other words at the same point one can be motivated by trying to be better than others and also by learning with others. Note that I’m not mentioning that one needs to trample over others to get what they want because obviously this is not professionalism.
from Mateus Fonseca Pereira
I took a long road to develop a value system that includes things other than career advancement and financial success. After 30 years of chasing superficial reality in the form of money, material, travel and status, I found there are other values far more fulfilling.
It was a journey that brought me to a legacy of contribution without salary, volunteering without expecting a return, unconditional giving and receiving the gratitude, and respect of many small enterprises through my volunteer work.
It offers a unique opportunity to help start-ups and small business, enabling me to stay involved in my fields and assist in growing success stories.
The challenges are unending, the satisfaction is high and the opportunity to contribute and pass one’s knowledge forward is unlimited.
from Kenneth Larson
As you can see, many different view points can lead to the same road. It seems to mainly come down to how you live your life, value your contribution to society and the expectations you seek from your peers, clients and the world at large. I personally believe you need to be extremely knowledgable, show a willingness to share that knowledge not matter the revenue return and maintain the mindset that it takes constant work to stay professional. – Michael Harris-Arzon
In the coming weeks The LIME Magazine will be offering a series of articles the moves beyond the definition to a road map you can follow as you strive to become and/or stay A SIMPLISTIC PROFESSIONAL.
Revamping your personal image
Building an online presence so sophisticated, yet oh so simple that it takes five minutes a day
Creating lasting relationships with the simplest of messages
Let technology do the big things while you keep your life simple
Simple PR with 3 clicks of the mouse
…..and more surprises to blow your mind. So stay tuned as we stomp all over what you have always known as good marketing for your real estate brand