Monthly Archive: February, 2010

Travel and Retail Spending Online Expected To Exceed $300 Billion

Online Spending Is Forcast By Category    Source: Forrester Research –  www.forrester.com.  Dollars are shown in the Billions.  Category data from the “Internet Shopping Model” that took place in December 2009.  Travel data is… Continue reading

Internet Ad Spend As Percent of the U.S. Marketing Spend

Source: ZenithOptimedia – http://www.zenithoptimedia.com/. All Dollars are shown in Billions

$23.6 Billion To Be Spent On Online Marketing

Internet Ad Spending for 2010 will reach an all time high of an estimated $23.6 Billion this year. Source: eMarketer – ww.emarketer.com. Dollars shown in millions.  EMarketer benchmarks it’sU.S. online advertising spend projections… Continue reading

2010 Top 10 Internet Display Advertisers

Rank             Marketer                                                %Change                 2009              Scottrade                                                   26.6                       $756              TD Ameritrade Holding Corp      37.8                         384              Sprint Nextel Corp                           435.6                         319              E-Trade Financial Corp                  37.7                         285              Verizon Communications           69.9                         243              General Motors Co                               11.9                         209              Experian                                                   34.8                         204              AT&T                                                        … Continue reading

Steps In A Postcard Campaign

by Jerry Rossi What to mail? Typically people today open their mail over two containers, trash can and shredder. If it doesn’t have personal information, trash. If it has personal information then it… Continue reading