New Brokerage Opens in Palm Springs: The Paul Kaplan Group, Specializing in Mid-century Modern Properties


Kaufmann Desert House, Palm Springs, by Richar...

Kaufmann Desert House, Palm Springs, by Richard Neutra (Photo credit: Wikipedia)

Palm Springs, CA, April 05, 2012 –(PR.com)– Paul Kaplan, owner of the The Paul Kaplan Group, Inc is pleased to announce the grand opening of its new brokerage office located at 1701 N Palm Canyon Dr. Suite 5, Palm Springs. The brokerage marks a new venture for Kaplan and his team which includes a charter staff of five agents and four support personnel. Founder and realtor Paul Kaplan says, “Our group has been working successfully together for a while now. With the economy picking up and our business growing, the timing was perfect to reach out with our own boutique real estate firm in the heart of Palm Springs.”

The Paul Kaplan Group specializes in Palm Springs modern, architectural and mid-century properties in the greater Palm Springs area. Kaplan selected the Palm Canyon location for their office because of its mid-century modern design and close proximity to famous mid-century neighborhoods. Kaplan states, “The Paul Kaplan Group is deeply committed to preserving and promoting mid-century modern architecture. We are avid supporters of our local community, and have sponsored various mid-century events with the Palm Springs Preservation Foundation, the Mod Com Committee as well as being an annual sponsor of Modernism Week, Palm Springs has one of the largest collections of mid-century architecture in the US which attracts home buyers from as far away as Australia.” The Paul Kaplan Group has represented properties by such noted architects as William Krisel of the Alexander Construction Company, Donald Wexler, Herbert Burns, John Porter Clark and William Cody, just to name a few.
Kaplan’s staff shares his passion for mid-century architecture along with his penchant for spotting great deals. One of The Paul Kaplan Group’s charter agents, Matthew Reader, not only sells mid-century modern homes, he embodies the mid-century modern lifestyle by driving clients to potential homes in one of his vintage cars. Reader likens selling mid-century modern homes to selling fine art or antiques, saying, “Most of my clients come to Palm Springs from out of the area and mid-century homes are like collector’s items, so shopping for one is an adventure. People come to Palm Springs to have fun, and I try to incorporate that into the home-buying experience.”
A realtor since 1999, Mike Johnson is a seasoned property specialist and happily calls Palm Springs his home. He gains great pleasure in assisting home buyers from all over the world who are interested in becoming desert dwellers. Johnson iterates, “It is a pleasure to guide buyers and sellers through the home buying and selling experience.”
Agent Kris Rain hails from the northern clime of Nebraska, landing permanently in Palm Springs in 1998 and later earning her real estate license in 2006. Kris’ expertise in mid-century architecture and historic neighborhoods has helped her become one of the top selling agents in Palm Springs. Her years in the hospitality industry have proven an excellent base for providing outstanding customer service. Kris’ down-to-earth style immediately sets clients at ease.
Clay Baham is one of the team’s top selling agents and has worked with Paul for nearly two years. Originally from New Orleans, Clay has made Palm Springs his home for over a decade. With his Southern charm and outgoing personality, Clay is a social butterfly, making new friends everywhere he goes. Adept in all facets of real estate, Clay is deeply committed to helping others and has fun while doing it. Clay, like the rest of the team, is enamored with mid-century architecture and the lifestyle it represents.
Owner Paul Kaplan has been a licensed real estate agent in the Palm Springs area since 2000 and is a mid-century properties expert. He has a degree in architecture with years of renovation and design experience. Kaplan states, “For over a decade, my desire has been to deliver professional real estate services without the stuffiness. It’s been a pleasure to watch our clients ease in and out of some of the most architecturally-fascinating properties in town.”
The Paul Kaplan Group’s office is located at 1701 N Palm Canyon Drive Suite 5, Palm Springs, CA, 92262 and can be reached by phone at 760-459-1396 or via email at info@paulkaplangroup.com. Their website is located at http://www.PaulKaplanGroup.com.
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