Don Peppers: Is This Really the “Twilight of the Brands”?


Don Peppers: Is This Really the “Twilight of the Brands”?
MARKETING STRATEGIES | MOST RECENT | FEBRUARY 12, 2014
http://pulse.me/s/MSAqC

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“Twilight of the Brands” is the title of James Surowiecki’s new piece in the New Yorker, in which he argues that consumer-to-consumer communication in… Read more


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