Turning A Press Release Into A Viral Video

Turning A Press Release Into A Viral Video

Whether a press release gets printed by all the media outlets you wanted it to or completely tanks, there’s always a sense that there’s nothing else you can do with it. Its purpose has been used up and aside from plopping it up on your website’s “news” page, there’s no reason to keep it around.

Except there’s actually quite a bit more you can do with a press release. Some companies use old ones as ideas for their social media posts. Others use them to create a series of blog posts to give readers a more complete view of their products.


Michael Harris-Arzon
President, Ardynn Media Group

Sent from my iPad