Sharing Economy: Airbnb’s Latest Stunt Listing is a Plane Turned Into a ‘Loft’


“For the past decade, I have stressed the value of shock advertising / marketing for our Real Estate clients. Telling them that, since every consumer in their market is in all actuality a member of their target market, they should incorporate wild and outrageous stunts as a cohort of the traditional advertising mediums when it comes to Real Estate Brand Managment.

Airbnb has yet again proven my point for me. The amount of free publicity this has brought to the phenomenal over night / short term housing alternative.” Michael Harris – Arzon, The Simplistic Professional

Sharing Economy: Airbnb’s Latest Stunt Listing is a Plane Turned Into a ‘Loft’
CURBED NATIONAL | NOVEMBER 18, 2014
http://pulse.me/s/35MqwN

image?link=http%3A%2F%2Fcurbed.com%2Fuploads%2Fairbnb-KLM-plane-apartment-designboom-03-thumb.jpg
The latest oddball promotional stunt from Airbnb, a policy-influencing short- term rental platform valued in the billions that is going to great lengt… Read more


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Sincerely,

Michael Harris-Arzon
President, Ardynn Media Group
(717)592-0106
@SimplisticPro
Facebook.com/ArdynnPR

Sent from my iPad

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