Your Brand’s Tone of Voice »
Watch your tone! There’s a reason this is uttered during an escalated debate. Your tone provides a certain connection with the receiver.
Have you ever had an argument over text message? If so, I bet you were frantically typing trying to get your point across to the nitwit on the other end.
You probably even used an emoji or two.
I bet the argument escalated when you used ALL CAPS, right?
Michael Harris-ArzonPresident, Ardynn Media GroupSimplisticProfessional.com