The Well Has Sprung: Trade Show creativity at it’s best!

Where would a company go to ensure that their limited marketing dollars where well spent in order to maximize their ROI? TRADE SHOWS, of course. I would say that most businesses have no… Continue reading

OMG…the coffee pot broke!

The worst thing that could possibly happen has occurred….my coffee pot broke. Since I no longer live in a major metro area where they sell coffee on each corner, I was forced to… Continue reading

Industry?! My business defies the boundries!

Why is it that when we get a great idea and decide to bring it to the table in the form of a new business, we are forced to pick a target industry?… Continue reading

Who me? A Publisher?

When I started looking at the various products and services that our firm would offer, I always knew that with-in a few years we would need a print publication to help drive traffic… Continue reading

Aspire to be DIFFERENT….

Marshall Mcluhan, Canadian Communications Theorist, stated that “Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the… Continue reading